• Skip to primary navigation
  • Skip to main content
Original Ginger Marketing & Branding Agency

Original Ginger

  • Our Agency
  • Our Process
  • Services
    • Marketing Coaching
    • Branding
    • Web Design
    • E-commerce
    • Graphic Design
    • Content Marketing
  • Case Studies
  • Insights
    • Blog
    • B2B Marketing Resources
    • Newsletter Sign Up
  • Contact

The Latest Google Update You Need To Know About

Lisa@OG · April 15, 2015 ·

The Latest Google Update to Rank Responsive Websites

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

So, what does this mean to your business?

It means that Google is now forcing your hand. If you want traffic, you need to get mobile!

If your business still doesn’t have a mobile optimized or responsive website, it will be less likely to show up on the first page of Google when a consumer searches for your services/products. It means that your website will be ranked lower — below any of your competitors who may already have mobile friendly websites. Google’s new algorithm is a major update and not something you should ignore.

People are using mobile devices more and more every day. If your website provides a poor experience for smart phone and/or tablet users, you are probably missing out on customers anyways. Addressing this right away could be a massive opportunity for your business, while your competitors are still left scrambling!

How Do You Know If Your Site is Mobile-Friendly?

You’ll need to check — by googling yourself. Get on your smart phone and look up your website in Google search. If you see a grey “mobile-friendly” label next to your website, then you’re mobile. If you don’t see that label — get busy before April 21st because after that you’re website will get harder to find in search results. Although, Google is likely to roll out the change over a period of time you need to get started planning so you don’t miss out on sales and business opportunities.

What’s the Good News?!

If you are an existing client with Original Ginger, you may already have a mobile optimized or responsive website. If not, and budget constraints initially forced you to choose a scalable website that smart phone users have to pinch and zoom to use, it’s not too late for us to integrate a mobile optimized version with little or no interruption to your online business transactions.

If you are not yet a client with Original Ginger, maybe it’s time to give us a call. Building quality branded mobile friendly websites is part of what we do. Visit our portfolio to see our work.

Call us at 778.298.1966 or Toll Free at 1.855.298.8650 for more information on how we can help, or to book a consultation.

We look forward to hearing from you,
The Original Ginger Team

Related posts:

15 Starter Steps for Solid SEO
Blog Posts: A Great Way to Boost Your SEO!
One Little Letter Makes a World of Difference: HTTP vs HTTPS

SEO

About Lisa@OG

Lisa Ostrowercha is a Co-Founder and Creative Director of Original Ginger, a Branding & Marketing Agency located in the heart of historic Fort Langley, BC, Canada. We combine big agency expertise with boutique quality service to assist businesses with branding, strategy, web design, e-commerce, consulting marketing, and more.

Services


Strategy
Marketing
Branding
Graphic Design

Web Design
E-Commerce
Consulting



Contact


General Enquiries: Contact Us Now
Greater Vancouver: 1.778.298.1966
Vancouver Island: 1.250.999.8955
Toll Free Canada & US: 1.855.298.8650

Service Areas


Web Design Abbotsford
Web Design Chilliwack
Web Design Courtenay
Web Design Langley
Web Design Surrey
Web Design Vancouver
More Web Design Locations

More


Our Blog
Reviews
Newsletter Sign Up

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

Copyright © 2023 Original Ginger · Marketing and Branding Agency · T 778.298.1966 · All Rights Reserved · Site Terms
We are grateful to live and work on the unceded lands of the K'omoks First Nation.