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Email Marketing – The Many Advantages of Shareability

Lisa@OG · June 18, 2012 ·

If you’re a savvy business owner in today’s marketplace, you either already have a social media presence, or you are working on one. That means you should always be looking for valuable ways to interact with your followers. Sometimes, that means engaging in group conversations on topics of interest.

This is where it can come in handy to have easily shareable email marketing campaigns. Let’s say you end up in a discussion group on Facebook or LinkedIn and group members are looking for information on a specific topic. What if you happened to have written an article on that very topic, in one of your email marketing campaigns several months before? What if you were able to share a link to that email marketing campaign so that group members could access it with one click? That would be very powerful AND very relevant.

Not all Email Marketing service providers have this feature readily available. Make sure when you research Email Marketing service providers that yours does!

This is just one article in a series on Email Marketing. At Original Ginger Email Marketing is part of what we do. We’re happy to provide these services for you. Give us a call at 778.298.1966.

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About Lisa@OG

Lisa Ostrowercha is a Co-Founder and Creative Director of Original Ginger, a Branding & Marketing Agency located in the heart of historic Fort Langley, BC, Canada. We combine big agency expertise with boutique quality service to assist businesses with branding, strategy, web design, e-commerce, consulting marketing, and more.

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