No 1 We’ve evolved, so has our website.
At Original Ginger, we know how important it is to keep growing, so we’ve refreshed our brand and launched a new website that better reflects how we can benefit you in today’s marketplace.
No 2 We specialize.
We’ve always labelled ourselves as a marketing and branding agency and our client base is varied by industry; but, did you know that we specialize in creating quality content for companies in health & wellness, manufacturing, technology, travel & leisure, and retail?
No 3 Web design is not our primary service.
Although we are WordPress experts, and our first introduction to new clients is often based on a web design inquiry, this is not our primary service. We can do so much more for you. You’ll have to read on to find out what we really do for our clients.
No 4 We are expert guides and teachers.
Most agencies sell specific services, and then implement marketing and branding tasks on your behalf. At Original Ginger, we expand on this by also providing consulting expertise and collaborative workshops to your internal marketing and sales team so they can be more successful at what they do to elevate your brand and grow sales.
Your project with us may involve the use of marketing tools like WordPress, an Email Service Provider (ESP), or an E-commerce platform. We see this as an important learning opportunity for you and your team, so you’ll get access to informative video tutorials in our online learning centre.
No 5 Every client project is treated as unique.
Our approach is completely custom to your project. Our objective is to bring calm to chaos, and brand clarity to your organization with a guided, comprehensive process that will get best results for your business.
We don’t take on just any client. We love to work with clients who know their true value and see ours. Our company culture is about being positive, inspired, and respectful with a passion and talent for what we do.
Our comprehensive and guided process transforms the way you think about your brand and ultimately gets you better results!
No 6 Our 5 basic service areas help you reach your goals.
Most of the clients we work with have been referred to us by an existing, satisfied client. We understand that choosing an agency you can trust with your business is a tough decision and a pretty big deal.
Whether you are a new business, or an established brand, here are 5 ways we can benefit your business:
- Expert Consulting
- Professional Branding
- Strategic Content Marketing
- Effective E-commerce
- Powerful Web Design
No 7 We help you dig deep.
When you call our agency for the first time, you can expect we’ll ask questions to get you thinking about your goals, audience, and strategies.
If we mutually decide it’s a good fit to work together, project kick off will start with a “get to know you” followed by a deeper dive into defining your brand. This is a guided process that focuses on 6 key pillars:
- Defining Intention
- Working with Purpose
- Finding Balance
- Embracing Change
- Maintaining Focus
- Creating Clarity
No 8 E-commerce innovation is at the top of our list.
We are e-commerce experts and have implemented many online storefronts; but, did you also know that we specialize in e-commerce with a twist?
Maybe you sell bigger ticket items, have a longer sales cycle, or your sales require a little more interaction than simply shipping an item. So, a regular “in the box” e-commerce solution might not work for you.
With our e-commerce ingenuity, we can elevate your customer’s experience, turn your online shopping cart into an innovative tool for your sales team, and expand it’s capabilities to auto-generate offline collateral too.
No 9 We don’t generate social “fluff”.
Content Marketing is one of our foundational service areas and encompasses activities from SEO, to marketing communications, lead generation, email marketing, social media, and more.
Let’s look at social media for example. There are lots of social media content creators who will churn out content for you and jump on the latest Instagram trends. There are few who truly understand how to use social channels and social content strategically.
We believe it’s important to map out an overall “big picture” plan for your content. When we create social content for you it will always have a strategic connection to your website, blog, SEO activities, promotional email campaigns, and sales goals. That means, a bigger impact for your business!
No 10 You can ask us to write content for you.
You may know that we write content for websites but did you also know that we can write content for social media, newsletters, blogs, brochures, landing pages, e-books, case studies, catalogues, e-commerce and more? Not everyone is a writer, so if you’re feeling stuck give us a call.
Bonus You don’t have to be local to work with us.
We have desktop sharing and video conferencing at our fingertips so don’t let a little thing like geography stop you from calling.
We are accustomed to managing client projects over the phone or the web. No matter where you are located, in Canada or in the US, we can help guide you every step of the way.
Our Virtual Lounge is Now Open – Take a Moment!
For many of us during COVID, there is a state of feeling uncertain about the future? Let’s face it, 2020 shook us all up a bit. And it’s hard to take control in the face of overwhelming changes.
We are very focused this year on helping business owners “get their groove back”. But it’s not just about providing beneficial services; we decided to create a virtual lounge where you can take a few minutes to sit with a cup of tea and soak up the ambience!
Make sure you have your audio on softly when you click play!