So, What is a Marketing Coach?
Well, a Coach is someone who supports their clients in acquiring the skills or tools they need to succeed. A marketing coach has specific experience related to marketing, allowing them to help you achieve your goals much more quickly and effectively. They will show you how to hone in on your branding and speak to your ideal audience in a way that cultivates trust, reliability and profit. That’s just the tip of the iceberg. They can support you in shifting your mindset, optimizing your processes, and combatting any obstacles in your way.
In essence, you learn how to successfully market your business.
Maybe the thought has crossed your mind, but you’re unsure if it’s worth the investment. Consider this… The reason you’re likely struggling with your marketing is because you lack the knowledge and expertise required. Now, ask yourself these questions: What is your time worth? What will it take to feel that your investment was worth it? Maybe we can help. If you’re still asking yourself, “What is a marketing Coach? and what can they do for me?”, read on for our insight on the top 9 benefits of working with one.
1. Bespoke Marketing Recommendations
While there is an abundance of courses out there that can teach you about marketing, they tend to share the information in a much more general sense. This is because they are engineered that way – to speak to a large audience in various industries with various goals. When you work with a marketing coach, they take the time to learn about your business, its specific needs, and then tailor their suggestions based on that information.
2. Experience In The Field
If the coach you’re considering has been a marketer for years, you’re going to benefit from all of the trial and error they’ve gone through to find out which tactics work for varying businesses. Speaking for ourselves, we’ve tried almost every method there is to build brand awareness and help our clients grow. Think of it like having a crystal ball, seeing into the future and knowing if your strategy will work. They’ve done the research already and you get to benefit from their knowledge.
3. Interim Support Until You Can Bring On a Team Member
If you aren’t in a place financially to hire an employee or outsource your marketing, a coach is the best way to bridge that gap.
After you work with a coach, learning exactly which tools and strategies foster growth in your business, you’ll know which type of person you need to delegate that work to when the time is right. If you build a trusting relationship with your marketing coach, it’s even possible they may offer implementation services like we do here at Original Ginger.
4. Accelerated Learning For Maximum Growth
Remember when we talked about the research it takes to understand the nuance of marketing a business? As you know, time is money, and time spent doing research means less money coming in. A marketing coach will be able to provide insight on the latest trends and suggest processes that will allow you to attract and nurture your clients, even when you’re away from the office.
5. Gain Confidence In Your Content Marketing
You already know that a content marketing plan is necessary, but maybe you’re stuck on where to start. We understand how you feel, and there’s a light at the end of the tunnel.
At Original Ginger, we offer digital marketing coaching. You can book a one-off consultation, or a series of one-on-one virtual meetings where we provide guidance and expertise in all things related to an online business. We can include helpful worksheets and resource information that are effective and actionable at the end of each meeting. You can ditch your stress and welcome confidence in the ability to generate leads, increase revenues, and empower your team.
6. Source Affordable Marketing Tools Quickly And Efficiently
Showing up for your clients and showing up for your own business, especially while trying to use different marketing tools, can feel overwhelming. A marketing coach makes it possible. You have a person, in the flesh, who is able to source the right tools for you and show you how to use them effectively.
7. An Expert Who Can Provide Clarity And Feedback
When your dog is ill and you’re not sure what is wrong, where do you go? To the vet, of course. The same principle can be applied here. A marketing coach can create a safe, non-judgemental place to calm your fears, provide feedback, and leave you feeling ready to take on the task at hand. A coach can keep you accountable and shift your mindset to overcome any obstacles, real or imagined, that might be hindering your growth.
We do exactly that for our clients. For example, many small business owners are uncertain about which platform to use to build their website. Should they DIY on a third-party platform like WIX or Squarepsace, or have a professional build it on WordPress? The answer to that question is, it depends… As your Marketing Coach, we’d bring you up to speed on costs (including hidden ones) of making certain choices and the ramifications for the future. We would point out the pros and cons of either decision and help you decide what will work best for your goals, budget and in-house capabilities.
8. Keep your money tree in thriving condition
Trial and error, especially in business, can turn into a money pit quite fast. A mentor guides you in spending your hard-earned dollars on tools and tactics that will actually work. They’ll teach you about affordable resources, and even show you how to create a marketing budget that doesn’t break the bank.
This means that the return on your investment from hiring a marketing coach will be well worth the initial cost.
9. Save valuable time and energy
If you haven’t noticed by now, time, and needing more of it, is a big theme here. There aren’t enough hours in the day when your focus is pulled in different directions. Imagine being able to spend even just one hour with a coach, and then confidently dive right into implementing your strategy.
So, what is a marketing coach? Basically, they’re your one-stop-shop for tools, tips, and strategies to promote your business. But as I’m sure you now understand, the value you gain from working with one is so much more than that.
What will you do with the time you have saved? Create new products or services to help your clients? Go on a vacation with your family? This is possible with a little help from a friend (in this case, a marketing coach)!
Are you ready to propel the growth of your business and hire a marketing coach? Contact us to book a consultation today.