Website visitors really do judge a book by its cover. Did you know that most people see quality design as an indicator of credibility? If the navigation is too complicated or the website crashes visitors will leave and make their purchase elsewhere.
Using our “Checkpoint 30 List” will give you a chance to see how your website rates for usability related to layout, typography, content, color, functionality, ease of use and trustworthiness.
Checkpoint 30 Website Usability List
- Speedy site load-time
- Adequate white space (no clutter)
- Font size/spacing is easy to read
- Contrast between text colour and background is reader friendly
- Plugins & Add-ons are used sparingly
- Images have appropriate ALT tags
- Images are websize for faster site loading
- Company logo is prominently placed
- Tagline makes company’s purpose clear
- Home page is digestible quickly
- Navigation labels are clear, concise and where people expect them to be
- Clear path to company & contact information
- Cross Browser Compatible
- STRONG calls to action
- One click links that are consistent and direct
- Secure from viruses and malware
- Major headings are clear and descriptive
- Critical content is above the “fold”
- Styles and colours are consistent with brand
- Emphasis (bold, italics etc.) is used sparingly
- Content is naturally flowing, concise and explanatory
- Mobile device friendly / Responsive design
- URLs are meaningful & user-friendly
- HTML page titles are explanatory
- Regularly maintained for optimal, secure usability
- All content is typo-free
- If you must have Ads – keep them subtle
- Concise vertically oriented forms
- Reasonable number of form fields (keep it simple – name & email)
- Quality design
- Appropriate and reliable hosting (Bonus!)
At the end of the day, a great digital presence has amazing consequences – sales are easier to close, good ideas turn into great business strategies, and time and money put into your marketing plan is well spent, providing returns on your investment for years to come.
If your website is not making the grade you need to do something about it! And to make your mini website audit we’ve provided a downloadable and printable version below.
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