Why Start with Branding? Just think of BMW, Apple, Coca Cola, or any of the big brands. What’s the first thing that comes to mind? With immediately recognizable and consistent branding, you can probably picture their imaging, as well as experience feelings in regard to the brand’s identity, culture, and personality.
This is why we take a brand first approach at OG. New business owners often underestimate the power of a strong brand foundation. Without it, potential customers won’t stay, explore your website, and do business with you. Any budget put towards digital marketing without good branding will bring disappointing results.
If your company is struggling to attract new customers, take a look at your branding, it may be time to make a change. And if you’re just about to open? Pause that launch and let’s get your brand into shape.
Branding vs. marketing
They work hand-in-hand, but branding and marketing are two distinct parts. You can think of it as branding being the who and marketing the how. A clear picture of who your company is versus how you get your message out and build that awareness.
And you can’t have one without the other.
How branding and marketing work together
Successful branding and marketing will make your company stand out from competitors. It’s easy to spot examples of them working together in the wild once you know what you’re looking for. Picture this: a local dog treat bakery is opening for business. They begin with branding by choosing a memorable name and creating a logo with colours, fonts, and images that evoke feelings of trust, quality, and a sense of fun. They create the experience they want their customers to have. Now, here comes the marketing portion. They take this cohesive branding and share it with potential customers, pressing publish on a fabulous website, posting to their social channels to create awareness, and handing out flyers at the dog park down the street. Branding and then marketing.
A successful marketing campaign begins with a solid brand
When there’s a disconnect between how your company is perceived and the products or services actually offered, you’ll miss out on sales and disappoint customers.
Running a wide-reaching online campaign won’t bring customers through the door if they’re met with an outdated website, disjointed messaging, unflattering product photos, or a negative experience at one of your touchpoints.
The opposite is also true, in the way that eye-catching and memorable branding won’t help a product that doesn’t deliver on what you’ve promised.
– Before you continue reading –
Unlock Access to Our Guide:
Why You Need to Think Smarter About Your Brand
You know who you are. What you look like, how you sound, what you care about and believe in. What you offer, what makes you special. Can you say the same about your business? This guide helps you understand the benefits of a strong and authentic brand.
Why start with branding?
So why start with branding? The answer is simple: it reveals a lot about your company and informs first impressions. A recent survey commissioned by Promotique by Vistaprint found that 42% of respondents believed a logo shows the brand’s personality, with 39% believing it to be a reflection on the brand’s quality. From the colours you choose to the fonts used, each component tells a story and evokes a reaction, for better or worse.
Branding helps differentiate your company from competitors
Another reason why you should start with branding is to set yourself apart from your competition. Stand out from the crowd! By showcasing what is uniquely you and creating a memorable, cohesive look, you’ll help customers recall your company. We can all pick out the signature green and white of a Starbucks cup or vibrant red of a Coca Cola can.
We take a brand first approach
Branding and marketing are strongest when they work hand in hand. Branding first, and marketing second. This winning combination will strengthen your company’s image while attracting new customers and increasing sales.
Here at OG, we’re experts in making a good first impression. We can guide you through the process of crafting a unique, clear brand, and show you how to keep it consistent across every platform. Get in touch! Let’s take a brand discovery journey together.