Almost *40% of businesses choose WordPress as their website platform of choice. A strong recommendation if you’re looking for a top performing business website. If you have a small budget, you could try to design your own. However, we’ve got be honest. Do-it-yourself web design isn’t as easy as it seems. You might be surprised to know that it’s often more cost-effective and efficient to hire a professional. We’ll explain why you should hire a WordPress Specialist to build your business site…
Why You Should Choose WordPress
There are many reasons to choose WordPress (WP). Over 400 million people visit a WordPress website each month. And that’s no big surprise. WordPress is built to be user-friendly for customers and developers. It’s one of the easiest and fastest platforms for creating a professional-looking website.
WordPress is also:
- Affordable. You don’t need to buy a license to use it.
- Open source. Which means you can easily customize it.
- Easy to upgrade/modify as your business evolves. Thousands of plugins are available.
- SEO is easy to optimize. So your site ranks higher in search engines and gets more traffic.
Advantages of Hiring a WordPress Specialist
A lot of do-it-yourself (DIY) sites can appear beautiful. But looks aren’t everything. You can design your own website, however, there’s a certain amount of know-how that is needed to make sure it ranks high enough in search engines to even be seen, and professional designers have talent and tools you likely don’t.
A WP Specialist can make sure to balance website design with functionality, so your website performs as good as it looks. They have the knowledge, experience and understanding to make your business site into an effective, lean-mean marketing tool.
There are even more great reasons why you should hire a WordPress Specialist…
Save Time and Resources
Need that website fast? A professional web designer, especially one who specializes in WP, will be able to get that new website up and running much faster than someone without a web design background. A WP Specialist can easily build the site you want. They can customize it with the right plugins, and make recommendations for domains and web hosting, so your site is stable and loads quickly. They know this platform inside and out, which can save you weeks of hassle and DIY drama.
Get Website Branding That’s Original
If you use generic themes or website templates, you’re much more likely to get a mediocre result. At best, your site won’t stand out. At worst, it may look amateurish. A WP Specialist will have the skills and creativity to modify and redesign the entire site, even if they start with an existing theme. So, the result is a completely original business website that looks like no one else’s.
They can also help you create a brand identity from scratch. A WP Specialist can suggest ways to showcase your logo, your newsletter, your social icons, or brand colours. In short, they can provide strategy, along with the design. Because let’s face it, a website is a promotional tool that should be used strategically.
Quick and Easy Customization
Add-ons, plugins, they have various names … Really, what they are, are bits of software that help you improve your website experience. WP makes it easy to integrate thousands of different plugins, from contact forms to e-commerce options. However, that doesn’t mean you should install multiple plugins that will slow down site loading AND not all plugins are made equal. Some are better than others. A WP Specialist will have the knowledge that will save you time, because they already know which plugins are light-weight, the most secure, the most stable and the most user-friendly, so they don’t cause conflicts or site bloating that could damage your site’s performance.
A More Secure Website
Another reason why you should hire a WordPress Specialist is to make sure your business website doesn’t get hacked! Every 39 seconds a small business website is cyber attacked. The average cost to fix a data breach can be $200,000. You may think you know the best security options to keep your site safe from ransomware or malware. A WP professional knows from experience which security techniques and software will keep your data secure. They can also help you to comply with all the data privacy laws and any data protection legislation.
Ensure Excellent User Experience
Great SEO equals more website visitors. If search engines don’t like your site, it won’t rank high enough to show up in search results. To be seen, your site needs to function well for users, because user experience affects SEO. You need a friendly interface, intuitive functions and a site that renders well whether you view it on the desktop, laptop, tablet, or smartphone. It must be reliable and responsive. There are tips and tricks for boosting SEO and the user experience, such as optimizing images, that only a WP Specialist knows exactly how to achieve.
Now You Know Why You Should Hire a WordPress Specialist
Not only can they help you with website branding, functionality, and customization, a WP professional also comes with additional support when needed.
If you have a question or problem, you can simply call them up, or email them, instead of wasting hours or days trying to fix it yourself. You can contract them for routine site maintenance or occasional website tweaks. If you encounter a problem that’s beyond your scope, then at least you know you have someone reliable you can reach out to for help.
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Remember, you don’t have to hire a WP Specialist. It will just make your life easier, keep you from wasting money and time on lack-lustre DIY efforts, and will get you that professional-looking, top-quality website you really want.
Want a professional WordPress website fast and with less fuss? Contact us to find out how to get started. We have great packages for businesses of all budgets!