Colour is a powerful form of communication that can be often overlooked. Colour invites us to interact and react, it evokes feelings and moods, it helps us to draw conclusions and guides us in our decision making. Colours play an intricate and important role in your visual brand through your brand logo, website, marketing materials and all other brand touchpoints.
How your business chooses to use and portray colour will say a lot about who you are and what you stand for; therefore, it’s helpful to understand basic colour theory, psychology, and how colours work together.
Colour choice is very subjective, so although there is no one formula for choosing the perfect palette the guide below will outline some colour basics and get you on your way to choosing a scheme that will not only look good but also aid in communicating who and what you are.
Whether you are thinking about new branding or the brand refresh of an existing brand, our infographic above and the guide below will be helpful free resources. And when you’re ready to get started, we can help you get your brand to the next level. It’s what we love to do!
– Imagine your brand: authentic and engaging –
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Why You Need to Think Smarter About Your Brand
You know who you are. What you look like, how you sound, what you care about and believe in. What you offer, what makes you special. Can you say the same about your business? This guide helps you understand the benefits of a strong and authentic brand.