Ecommerce Web Design – All That & A Can of Worms
When Colorado-based Rocky Mountain Organic Supply came to Original Ginger for help with an Ecommerce web design project, they had it all: a committed team led by father-and-son duo Ken and Jay Williams, a reputation for providing some of the USA’s finest worms and natural soil amendments, and a commitment to championing sustainable organic growing.
The only thing they were missing was a website that would do justice to their thriving business and allow them to share their products with even more organic growers across the country.
As with every new client, we approached Rocky Mountain Organic Supply’s requirements with an open mind. By taking the time to learn about their business and industry, we gained a deep understanding of what makes Rocky Mountain Organic Supply special. From there, we were able to offer a fresh approach to an Ecwid E-commerce web design that was aligned with their philosophy and business needs.
One of their key goals was to allow customers to shop online from anywhere in the USA for the full range of Rocky Mountain Organic Supply products. While we have the capabilities to build a website with various WordPress-compatible E-commerce platforms, the Ecwid online shopping cart always seems to come out on top given its ease of use, affordability and great customer service, as well as the ability to fully integrate it into the website.
Customization is king in E-commerce web design
When it comes to E-commerce web design, a one-size-fits-all approach is doomed to fail. Customization is essential. One of the things we love about Ecwid is the range of powerful tools and features that can be customized depending on the unique requirements of our clients.
Here are just a few examples:
- Automatic product labels. Ecwid can automatically apply “On Sale” and “Sold Out” labels in your storefront to help shoppers easily spot which items you are selling at a discount and which are out of stock.
- Easy setup for shipping options. Ecwid takes the complexity out of shipping for your E-commerce store. With just three steps, you can choose your shipping provider(s), select which types of rates to offer and set up the rates to be applied in your shopping cart.
- Cart page optimized for sales. The cart page is a make-or-break aspect of E-commerce web design. With Ecwid, this page is optimized for mobile and tablet viewing and is customizable using CSS, ensuring a seamless experience.
- Proactive software development. The Ecwid team is constantly making improvements and adding new capabilities to their shopping cart software, giving you an e-commerce tool that will grow with your business.
With E-commerce, automation enables smoother and more efficient operations while customization ensures a shopping experience that is true to your brand. Using a variety of Ecwid features, we were able to give Rocky Mountain Organic Supply a platform to showcase their amazing range of all-natural soil amendments in a way that would maximize both efficiency and sales.
Comprehensive support to cultivate a healthy brand
Creating the Ecwid E-commerce storefront for Rocky Mountain Organic Supply was an important component of this project, but it was also only one piece of a much bigger picture. While they came to us at Original Ginger with an existing logo, a range of high-quality products and a clear mission, we helped them fill in a lot of the blanks to boost their E-commerce capabilities:
- Ideation for a new business name and strap lines
- Crafting new website content to share their values, philosophy and unique selling points
- Creating an opt-in form to facilitate newsletter sign-up
- Producing a new product catalog and setting it up to auto-send to newsletter subscribers
- Developing supporting print design pieces like business cards and letterhead
One of the unique aspects of this project was how we were able to work with the Client and the budding photographer they had within their own team. With a little creative direction from Original Ginger she was able to supply the product photography required for the new website. We then supplemented this where necessary with carefully curated stock images appropriate for the Rocky Mountain Organic Supply brand. This was a great way to keep costs down while maintaining a consistent design with a professional, on-brand look.
At Original Ginger we love building collaborative working relationships with our clients because this strengthens the authenticity and sense of pride in their brand. While we have in-house resources to take on major E-commerce web design projects, we’re happy to leverage existing talent on our clients’ teams when appropriate. Mutual respect for what everyone contributes to the project is extremely important to us.
Ecommerce web design expertise, available wherever you are
With its new E-commerce website powered by Ecwid and built by Original Ginger, Rocky Mountain Organic Supply is helping organic growers across the USA – from Maine to Texas to Washington – grow healthier plants in healthier soil. With this nation-wide reach, Rocky Mountain Organic Supply’s customers can choose the best products for their needs rather than relying only on what’s available locally.
We have the same philosophy at Original Ginger: distance is no obstacle. Although we’re based in Fort Langley, Canada, we deliver boutique web design services virtually to clients across both the USA and Canada. Using conference calls, emails and virtual video conferencing, our experienced team was able to collaborate closely with Rocky Mountain Organic Supply to discuss their needs, share ideas and show visual concepts quickly and easily with our online business tools.
Imagine your E-commerce Website: beautiful, functional and effective
Unlock Access to Our Guide:
Essential Guide to E-commerce
This guide walks you through all of the elements you need to consider when choosing an “out of the box” e-commerce solution so you can strike a perfect balance between design, function, customer experience and user experience.
E-commerce web design powered by Ecwid makes a customizable online sales experience possible for nearly any business, regardless of geographic boundaries. Every business deserves the chance to shine, and we want to help you make this happen. Find out more about our E-commerce services.
Ready to grow your business with a customized E-commerce solution?
Call Original Ginger Toll Free (USA and Canada) at 1.855.298.8650 to discuss how we can get your business selling online, or complete our online form.
*The links we provide to Ecwid are affiliate links. We recommend products or tools only when we consider them to be best in class and the right fit for the specific project. Ecwid is one of those companies.
