Original Ginger is proud to have been a part of this City of Abbotsford video production project. This video was produced as a supporting feature for the annual Mayor’s Breakfast in 2015. The video tells a story of how Abbotsford is progressing and taking steps to provide a vibrant and complete community for its residents.
The visual treatment of the video is based off of the new brand identity that Original Ginger created for the City of Abbotsford Economic Development department. We have used drone footage, motion graphic text, illustration, 3D modelling, animation, colour grading, and musical soundtrack to implement the finished product.

ABBOTSFORD VIDEO PRODUCTION PROJECT
DIRECTOR | EXECUTIVE PRODUCER
City of Abbotsford
CONCEPT DEVELOPMENT
Original Ginger
City of Abbotsford
Earmark Creative
VISUAL FX PRODUCER | VISUAL FX CREATIVE DIRECTION | ILLUSTRATION | 3D MODELLING | ANIMATION | EDITING
Original Ginger
THANK YOU
Abbotsford Airport
High Street Mall
DIRECTOR OF PHOTOGRAPHY | AIRPORT FOOTAGE
Earmark Creative
DRONE FOOTAGE
Revered Cinema
MUSIC LICENSING
Premium Beat
Video is a fantastic way to build and share your brand image, accelerate brand growth, or demonstrate your unique product or service. It’s also a great tool to inform or train investors and your employees. Plus, with the countless new social media marketing sites available today, videos are fast becoming the preferred method of choice for delivering a compelling message quickly and efficiently.
At the end of the day, a great video can promote your business in a way almost nothing else can, and it can have amazing consequences – by persuading, motivating and leading your customers through your sales process in a positive way. Video Production is just a small part of a greater brand strategy that includes web design and a brand strategy. To find out more information about this project visit our City of Abbotsford Case Study.
When you are ready to tell your own story in an authentic way, call us for an appointment at 778.298.1966 or Toll Free at 1.855.298.8650. You can also visit our services page for custom web design Abbotsford.