Video is one of the best ways to create brand awareness for your business but it can be an intimidating undertaking. Consider this, YouTube is one of the largest most successful social media channels online today. Why? Because people are visual and share way more video content than any other type of content.When you visit someone’s website, what are you most likely to look at first — the text content, images, audio, or video? Of those choices which one compels you to stay on the site for the longest length of time?
Unlike static content (text and images) that you can scan and skim quickly to determine if it’s worth exploring further, video has to capture your interest in the first few seconds. It will likely depend on the audio and visual quality as to whether you stay longer to watch it or not.
YouTube is proof that if the content is compelling the quality doesn’t have to be top quality. However, compelling content needs to be evident in the first few seconds. Since your visitors have no idea what’s to come, they may not continue watching unless they are intrigued or entertained enough to do so.
Keep Things Focused
If you’re expecting your audience to invest time to watch your Youtube video, make sure you keep the total length to 3 minutes or less. On the web, 3 minutes is a LONG time. Spend time working on your concept and script BEFORE you invest money into shooting or editing video. It will pay off in a much better product.
Finally, do a little research on YouTube to figure out which professional videos from businesses like yours are the most popular. Then, instead of creating your Youtube video by trial and error, or spending a ton of money on video equipment and editing software, consider hiring a professional.
A truly interactive website contains text, images and video for the most compelling user experience. The trick is to make sure that each page and post on your website carefully blends all of these elements into the best experience for your audience. Remember, you want to keep them on your site as long as possible AND you want to keep them coming back.
We can create video with illustration, motion graphics, voiceover, music, on-location shooting, or green screen. We also have a studio available if you’re looking for “talking head” or interview style video.
Call us at Original Ginger 778.298.1966 or Toll Free 1.855.298.8650 if you want to explore the idea of promotional video for your business. Video Production is part of what we do.