There’s a new adage for the online marketing age:
A video is worth a million words.
This isn’t just a pithy twist on an old saying, but an observation that makes a big statement about the impact of video in advertising (it’s actually 1.8 million words, if you want to be exact, according to Forrester Research).
The power of personal connection through video between human and brand
When it comes to marketing, videos are a superior medium in almost every way, and not just because it’s too daunting to read the terrifyingly huge wall of text two million words would create. We gravitate to the people and things that we like, that make us feel good, and that we connect with. People want to relate to your brand on this level too! They want a customer experience that feels meaningful, a relationship or product that inspires them, and a tie to your business that has a human element. People don’t want to process, they want to feel.
The best video marketing builds customer experience
I can write that the Original Ginger bike is shiny and a beautiful shade of orange, but it’s better to look at a picture and see the sunlight gleaming off of it and to pick up on all the other details that are important to you. Even then, it will make you smile and think, “what a great shot!” but unfortunately, you’ll probably have already forgotten it by the time you continue scrolling. There’s a flood of beautiful photos on Instagram every day.
But if you could watch that polished bike roll smoothly past a coffee shop, through a vibrant community of smiling faces, hear the gentle crunch of tires on a gravel path and the chirping of birds as it continued alongside the river, it would stir something in your heart. Maybe you’d suddenly want to borrow our bike, or take your family out for an afternoon ride. That connection is the goal of effective marketing, and video is a tool that engages all of the senses to create a feeling that lasts. Being memorable is a good thing: when the details are long forgotten, customers will remember how you made them feel about what you will do for them. That’s the power of personal connection through video put into action!
The options for video are endless
One of the best things about motion graphic and video advertisements is that they work for any type of business, and it doesn’t have to cost as much as a Hollywood blockbuster. Imagine the ability to introduce yourself personally to every potential client, or giving an individual guided tour around your facilities at any time of day. How about conducting fascinating interviews, giving engaging tutorials, or sharing fun animated shorts? Videos are worth more than a few million words… they become a hard working member of your team, able to interact with people even when you can’t.
Let the creatives at Original Ginger help you discover an innovative way to build your customer experience with our expertise in training videos, on-location filming, illustration and animation, educational and demonstration videos, and more. It’s time to connect to a world ready to learn more about your business, and to people who want to be as passionate about your service as you are. You’ve got a story they’re going to love, and we want to help you tell it. Give your customers the power of personal connection through video. Find out more about how video can bring your brand to life online.
