Brand Guidelines.

To ensure your brand is being used consistently across all marketing content and touchpoints, you require a detailed brand guidelines document or style guide to share internally within your organization, and also with external vendors when appropriate. Original Ginger can help.

A brand guidelines document will clearly spell out how to use your logo, how not to use your logo, and everything in between. Dictate the colour palette you use in marketing collateral, the taglines you use, and the tone of voice that expresses your unique brand.

We’ve worked on many branding projects with solopreneurs and businesses in cottage industries, food and beverage, health and wellness, travel and leisure, retail and more.

Design Guidelines

Our style guide designers can create a document outlining your company’s brand strategy (vision/mission, positioning, messaging, manifesto, character, values), visual design guidelines (logo, do’s and don’ts, colour palette, typographic style, photography style, supporting graphics), and digital guidelines (website and more).

Editorial Guidelines

Our copywriters can help you describe your company’s preferred editorial style and tone, proper use of company and product names, primary and secondary taglines, word and acronym lists, spelling and grammar, formatting and style conventions, and other editorial preferences.

We can edit or update an existing brand guidelines document, or create a new one from scratch. We’ll make sure your brand preferences are easy to follow—and both look and sound as stunning as your brand.

“The Original Ginger team did a great job at designing our brand from logo to website. They listened to and addressed my concerns. They understood what I was going for and were spot on with their proposal.

I’m very pleased I chose them and recommend them highly!“

– Teresa Cavasos, President, I Spy Spain

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