• Skip to primary navigation
  • Skip to main content
Original Ginger Marketing & Branding Agency

Original Ginger

  • Our Agency
  • Our Process
  • Services
    • Branding
    • Content Marketing
    • Web Design
    • E-commerce
    • Consulting
  • Case Studies
  • Insights
    • Blog
    • B2B Marketing Resources
    • Newsletter Sign Up
    • Online Learning Portal
  • Contact

What You Should Know About Boosting Your Brand With Email Marketing

Lisa@OG · June 6, 2012 ·

This article covers simple points to help business owners like yourself understand  the relevance of this tool, and how you can engage subscribers to open, click, and take action.

Let’s start with WHY your business should use email marketing

  • Email is cost effective
  • Email reaches a direct audience of subscribers who have expressed an interest in your product/service
  • Email helps maintain relationships with existing customers
  • Email helps build relationships with new customers
  • Email is quick
  • Email is measurable — you can determine who opens, clicks, and takes action as a result of a specific campaign
  • Email is easily shared — current subscribers can share your information with people they think might be interested
  • Email is convenient to your customers — they stay on top of the latest product promotions/services

Before you embark into the realm of email marketing consider taking the following steps:

1) Find a professional Email Service Provider (ESP) who manages commercial emails.

Make sure your ESP provides comprehensive reporting. You’ll want to see number of opens, links clicked on, and date and time of day subscribers are reading your campaign. You want to collect as much information about subscriber preferences as possible. Based on those details you will be able to determine what information is of most interest, segment your subscriber lists, and adjust your campaigns accordingly.

2) Find a professional designer to create branded email marketing templates for you.

Not everyone uses the same email client as you do. Your email marketing campaign may look great when you open it in your Outlook account but that doesn’t mean it looks the same for someone using GMail. Different Email clients process email campaigns differently. A professional designer will be aware of coding standards and best practices so that your campaigns display well in all the major email clients. Your email service provider (ESP) should allow you to test the design before sending. Including a link to a web version of your campaign is also smart.

3) Have a well placed ‘subscriber capture’ system.

In order to capture targeted subscribers to your email campaigns you need to consider how to encourage people to sign up. This may involve adding widgets to a branded Facebook Landing Page, your website, or links within your Tweets on Twitter. Do you want to use double opt-in where they subscriber must verify sign up from a link that goes to their inbox or do you plan to use single opt-in? Regardless, this will require some thought.

4) Develop an Email Marketing Strategy

Writing a plan takes time and energy but it’s critical for both short and long term success. It should include research on your competitors, audience, insight to your unique product offerings, relevant campaign ideas, an implementation schedule, measurable goals, strategic timeline, and budget.

5) Consider hiring someone who specializes in content marketing to assist you.

Most entrepreneurs are multi talented and multi tasking in their business. This is one of those areas of expertise where you have to ask yourself, “Do I have the time and energy to take on content marketing in a meaningful way, or do I consider hiring a specialist to do it while I focus my time on what I do best?”

Content Marketing can be quite complex and this article only scratches the surface. There are many variables involved to achieve success but at Original Ginger it’s part of what we do. We’re happy to provide Content Marketing Services for you. Give us a call at 778.800.9667 or Toll Free at 1.855.298.8650.

Related posts:

The 16 Best Free Stock Photo Sites
What is Email Marketing? Your Questions Answered.
Using Email To Grow Your Business: 3 Simple Steps

Email Marketing Tips benchmark, constant contact, E-news, E-Newsletters, email campaigns, email clients, email communications, email distribution, email list acquisition, Email newsletters, email service providers, email strategy, email templates, gmail, hotmail, mail campaigns, mailchimp, newsletters, number of opens, outlook, outlook express, subscriber lists, subscribers, webmail, white list, Yahoo

About Lisa@OG

Lisa Ostrowercha is a Co-Founder and Creative Director of Original Ginger, a Branding & Marketing Agency located in the heart of historic Fort Langley, BC, Canada. We combine big agency expertise with boutique quality service to assist businesses with branding, strategy, web design, e-commerce, consulting marketing, and more.

Services


Strategy
Marketing
Branding

Websites
E-Commerce
Consulting



Contact


Email: info(at)originalginger.com
Greater Vancouver: 1.778.298.1966
Vancouver Island: 1.250.999.8955
Toll Free Canada & US: 1.855.298.8650
Locations We Serve

Original Ginger Provides:

Web Design Near Me
Web Design in Abbotsford, BC
Web Design in Chilliwack, BC
Web Design in Courtenay, BC
Web Design in Langley, BC
Web Design in Surrey, BC

More


Our Blog
Reviews
Client Training & Membership Area
Newsletter Sign Up

  • Facebook
  • Instagram
  • LinkedIn
  • YouTube

Copyright © 2023 Original Ginger · Marketing and Branding Agency · T 778.298.1966 · All Rights Reserved · Site Terms