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Top 20 Favourite Commercials For Brand Inspiration

Lisa@OG · April 11, 2022 ·

To continue our series on Brand Personality, Brand Identity and Brand Recognition we wanted to share our Top 20 favourite picks for current Commercials we think are inspiring and that represent their brand well. The success of these commercials lies in the fact that they tell a story, evoke an emotion and are compelling to watch. As you’ll see many of them are successful because they appeal to our sense of humour as well — who doesn’t love to laugh?! These commercials use an artful combination of well crafted scripts, voiceovers, music, masterful editing and high definition quality.

So listed below, in no particular order, are our commercial favourites.

No 1 Old Spice

This one is a compilation of a variety of Old Spice commercials from 2011 and 2012. We couldn’t pin it down to just one Old Spice commercial. These commercials were so successful that even Sesame Street did a parody.
Old Spice Commercial

No 2 Heineken

This commercial is age sensitive due to the fact they are promoting alcohol so you may have to sign in to YouTube to view it. In our opinion, it is otherwise rated G (General).
heineken Commercial

No 3 Dove Movement for Self Esteem

These commercials are about the Dove Movement for Self Esteem and how it relates to the sale of their products. Self Esteem for women is part of the brand message and brand culture. Dove wants you to know that purchasing their products contributes to the well being of your community. We think it’s pretty powerful stuff. As a result, Dove is more likely to have strong brand loyalty.
Dove Self Esteem Commercial

No 4 Dos Equis Beer

With these commercials the actor becomes instantly recognizable for the brand PLUS the tagline has gained traction as well, “Stay Thirsty, my friends”.
Dos Equis Commercial

No 5 Duracell

The brand tagline is “Trust Your Power”. With a larger budget, the Duracell brand has the luxury of inviting a celebrity to represent their brand in commercial advertisements. This carries a lot of weight when people make buying decisions; it also makes the product that much more memorable.
Duracell Commercial

No 6 Gilette

This commercial goes all out – yep sexy sells. Yes, it certainly does when you’ve got Adrien Brody, Gale Garcia Bernal, Andre 3000 and a few super models in your commercial. There’s something in it for everyone. Add an edgy soundtrack and you’ve got a winner — well, we think so.
Gilette Commercial

No 7 Nolan’s Cheddar

It’s all about the music. At first, you think that the commercial is a bit harsh but get ready for some great humour and use of soundtrack. Humour — one of the best ways to share your brand.
Nolan's Cheddar Commercial

No 8 Ford Mustang

Once again, the use of humour — makes for a memorable commercial. Besides, who doesn’t have a little rebel inside of themselves?!
Ford Mustang Commercial

No 9 Axe

Time and time again Axe makes the most humourous commercials — commercials that beg to be shared on social media. Who doesn’t like a good laugh? The more their commercials are shared, the more brand awareness and recognition is created.
Axe Commercial

No 10 Budweiser

This one tugs at the heart strings, which is what makes it such a great commercial. Adding an appropriate audio track also creates the mood.
Budweiser Commercial

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No 11 Geico

Maxwell the Piggy was so successful in his acting debut that he’s been used in a few commercials since. The Geico Gecko and the Antelopes with Night Vision are also great commercials (not shown here).
Geico Commercial

No 12 Valspar Paint

These guys sort of took a page from Telus with their lizard emcees; but, we’ll forgive the lack of originality given that the commercials are presented in a quality way.  Besides, they did put their own spin on the concept.
Valspar Paint Commercial

No 13 Telus

It’s all about the music and the video editing. Did we mention how epic the music is to the success of this commercial….. well done!
Telus Commercial

No 14 ADL (Anti Defamation League)

The brand culture of this organization is a weighty topic all on it’s own. We think that the producers of this commercial really hit the mark with a combination of appropriate lighting, soundtrack and high quality video production and editing.
Anti Defamation League Commercial

No 15 Tim Horton’s

No true Canadian could leave Tim Horton’s commercials off of the list. This commercial in particular captures the richness of Canadian heritage for both our “love of hockey” and the many immigrants who have forged a life here in Canada.
Tim Horton's Commercial

No 16 Got Milk?

What list would be complete without one of the commercials from these guys…. of course, having the budget to include a celebrity like “The Rock” makes it even better.
Got Milk Commercial

No 17 Dodge Ram Trucks

This commercial is more like a short movie. Unbelievable quality with a simple brand message — be proud if you drive a Dodge Ram Truck.
Dodge Ram Commercial

No 18 Hyundai Sante Fe Car

We’re not quite sure how you tie a car commercial in with anti-bullying but these guys pulled it off. Great commercial.
Hyundai Santa Fe Commercial

No 19 Vespa

Here’s how Vespa shows that they are always true to their brand. At the same time the commercial has appeal to their fashionable and trendy audience — the people most likely to purchase their product.
Vespa Commercial

No 20 Apple Computer

This list would not be complete without the iconic 1984 Apple Computer commercial. Directed by Ridley Scott it was nationally aired on television during the 3rd quarter of the 1984 Super Bowl football game. The message — that Apple would revolutionize the world and release us all from stagnant creativity; inspiration for the concept was taken from George Orwell’s novel by the same name, 1984.
Apple Commercial

 BONUS 2013 Toyota RAV4

We needed to round off our list with at least one video that had some four legged friends in it. We think this commercial is memorable with all of the necessary elements for a great branded commercial: humour, a fitting soundtrack (probably custom for the commercial), great video edits and the “cuteness” factor of our four legged friends.
Toyota Commercial

Need a video to represent your brand? Need someone to help you tell your story? Call Original Ginger at 778.298.1966 to discuss your content marketing strategy.

In the meantime, stay tuned for a future article on commercials we think best represent brand evolution.

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Logo Design & Branding

About Lisa@OG

Lisa Ostrowercha is a Co-Founder and Creative Director of Original Ginger, a Branding & Marketing Agency located in the heart of historic Fort Langley, BC, Canada. We combine big agency expertise with boutique quality service to assist businesses with branding, strategy, web design, e-commerce, consulting marketing, and more.

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